“WE” is an initiative of young people active in the fields of action sports and culture.

In 2011, Alpika SA was founded in Thessaloniki, aiming at the promotion of innovative services, products and equipment related to sports and recreation. Main goal of Alpika SA since its inception, has been the introduction of a snow sports simulator (made by Maxxtracks BV, a Dutch-based company) in Greece and the wider Balkan area. Thus, the company acquired exclusive distribution of Maxxtracks products and started a “hunt” for the right facility to host the simulator but also additional action sports and cultural activities.


At the end of 2013, “Alpika SA” started negotiations with “HELEXPO-DETH” – the state company responsible for the city’s EXPO – in order to rehabilitate an old warehouse, which had been out of operation for more than 8 years. In January 2015, after an effective cooperation with the management and the staff of the “HELEXPO-DETH”, the contract was signed and the restoration of the warehouse kicked-off. In April 2015, the dream of the ALPIKA team became a reality and the “WE” Action Sports & Culture venue was ready to welcome the people of Thessaloniki and beyond!